With less than two weeks until the US Presidential election, a new poll finds Americans are less likely than ever to watch television.
The new NBC News/SurveyMonkey poll finds that while just 28% of Americans say they watch more than five hours of television a day, that figure has increased to 41% among those ages 18 to 29.
The poll also finds that just 13% of people who are likely to vote in the Nov. 8 election say they will watch at least five hours a day.
That figure has also jumped to 19%.
“We can’t expect a lot of people to watch the election in a week’s time,” said David Wasserman, director of the NBC News and SurveyMonkey polling project.
But with social media, people are not just tuning in to watch their favorite candidates or the election. “
In the past, we’ve had a relatively high rate of engagement on the internet for a Presidential election.
But with social media, people are not just tuning in to watch their favorite candidates or the election.
They’re also engaging with other topics.
They’re talking to each other, they’re talking about issues that affect their lives.
And they’re also talking about things that affect the country.
It’s a very different way to engage with the political process.”
Wasserman said the poll also shows that people are more likely to be interested in news coverage than they have been in years.
The percentage of people with news media in their household has risen from 10% in 2015 to 17% now.
Among adults ages 18-29, the percentage of adults who have at least one news source in their home has increased from 20% to 30%.
But among those age 30-49, just 19% have news sources in their homes, down from 32% in 2016.
Among those ages 50 and older, it is up from 26% to 34%.
Wassertman said the NBC/Surveys survey also found that there is a strong correlation between partisanship and how much viewers watch news.
Among those with Republican leanings, people who say they are less partisan than the other party are more willing to watch news about presidential politics.
Among Republicans, those who say the country is in a bad way are more apt to watch at minimum five hours, compared to those who are more optimistic.
Among Democrats, those with a liberal leaning are more inclined to watch 5-7 hours a week, while those who identify as moderate are more reluctant.
Wassmann said it is not clear how much of a factor partisanship is, but the rise of social media and the lack of political discussion is likely to have a major impact on people’s willingness to watch.
“There is going to always be some people who will want to watch a particular news outlet and that’s their preference, but we have to consider that the more people engage with that news outlet, the more likely it is that that outlet will become a source of news for them,” Wasserman said.
If that becomes the case, Wasserman said, that could lead to the proliferation of political news sources.WASSERMAN: Trump is a racist, bigot, sexist, sexist.
We need to fix our country.
– NBC News poll, November 11, 2016